About the company
Digital Marketing Specialist / Manager (VAC-A21191G)
limassolPermanent
849 days ago Recruiting Agent Expired
Job description
Our client is a Forex Broker based in Limassol and regulated by the FCA and they are currently looking to recruit a high-caliber individual for the position of Digital Marketing Specialist or Digital Marketing Manager to join the Marketing Department
Job Duties
- Use data to guide decisions on optimising paid efforts and identify technologies and processes for improvement
- Monitor the client acquisition journey from first to last click utilising relevant systems to identify user behaviour, and suggest ways to improve conversion
- Suggest and execute strategies to reduce overall CPAs and to maximise the visibility of our brand through paid efforts
- The employee should have a good understanding of best practices in tracking conventions, heat map tools, utilisation of visitor cookies and other ways to assess the footprint of our users.
- Execute a continuous A/B testing strategy of creative, copy, audiences, dayparts, etc., to ensure optimization and growth that is both efficient and scalable.
- Track key metrics that achieve business goals and manage/develop reporting dashboards.
- Partner with our PPC specialist to conduct keyword research to improve upon our paid search strategy.
- Stay informed on industry updates that impact ad performance, and emerging technologies for marketing expansion.
- Collaborate with marketing operations to develop and optimize landing page experience for conversions - checkouts, sign-ups, engagement.
Job Requirements
- Minimum of 2 years' experience as a digital marketer.
- Experience in forex will be considered as an advantage.
- Both analytical and imaginative, with the ability to understand performance results and distill results into a data-driven story that informs an ongoing strategy.
- A self-starter who thrives in fast-paced environments and can roll up their sleeves to build and launch campaigns.
- Experience developing reports and analyzing data using Supermetrics, Google Analytics, Google DataStudio, Facebook Ads Manager, Google Ads/Merchant Center, Amplitude, or other reporting platforms
- Understanding of attribution modeling, cross device targeting, and the deployment of 'funnel-based' performance marketing.
Job Benefits
- Attractive remuneration package depending on qualifications and experience (salary range from
2500 - 3500 Euros gross monthly ) - 21 days annual leave
- Active and business environment, with the ability for professional growth
- Professional team and friendly atmosphere
- Full health care after the end of probationary period
- 4 day working week after the end of probationary period
- Participation in the employee's provident fund scheme upon completion of the probationary period
TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Digital Marketing Specialist/Manager - VAC-A21191G. We look forward to hearing from you!