Marketing Executive (VAC-A412)

Job description

Our client is a Fintech Company based in Limassol and they are currently looking to recruit an experience Marketing Executive

Our client provides first-class products and services, catering to the needs of the most sophisticated retail and institutional clients around the world. Their multilingual staff consists of highly qualified experts from all continents and they value the talent and input of their team members and keep their motivation at the heart of our strategy. This includes highly competitive motivation packages, work-related travelling, and regular team events around the world.

Job Duties

The successful candidate will be responsible for the online Marketing and the online media buys to maintain and enhance the company brand name in the media. Some of the day-to-day activities will include Email Marketing, Media Buys Communication, Electronic files updates and invoices monitoring. The candidate will work also closely with our Business Development team and assist them with Marketing matters.

Additionally, you will also be involved in communicating with winners and other activities related to communications and will be assisting the operations department in daily tasks related to your field.

You will have the following duties and responsibilities:

• Establish global and localized online media buys.
• Manage campaigns: Ensure that all new campaigns function as per requirements, coordinate with the relevant departments to gather the ongoing campaigns’ results and winners’ interviews, verify the results and announce the winners on social media, the website and the emails
• Develop and track email campaigns to increase our business through successful email marketing. Create processes for automated email campaigns.
• Manage various aspects of email campaigns, including template designs, calls to action and import content used in email blasts.
• Segment email lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, etc.) and database parameters.
• Produce documentation and road maps for processes, A/B tests and successful email promotions.
• Maintain and update existing marketing departments files.
• Record and ensure that all Marketing invoices are correct and coordinate with Finance dept to make sure that all invoices are received and paid on time.
• Keep well informed of competitor marketing initiatives and promotions.
• Liaise with members of the Business Development and Operations teams to capture details of their marketing requirements and ensure timely and effective delivery of such requirements. Evaluate requests to ensure that they are in line with targets and brand image of the company.
• Liaise with the relevant sub-teams within the marketing department to report the requirements of the requestors.
• Record all requests and progress updates on centralized spreadsheets, ensuring that the management is informed about the progress of important tasks.
• Arrange meetings with key personnel to proactively ascertain their marketing requirements for development in their target market and provide them with feedback on progress updates on existing requests.
• Monitor the budget and ensure that all campaigns are within budget. Make recommendations regarding budget spent.
• Work together with the designated CRM owner and involved teams to develop and track automated client journeys, funnels, behavioral and personalized email marketing campaigns.
• Work closely with the Design and Content team, manage email mass distribution systems. Collaborate with IT teams to ensure smooth performance of all campaigns and ensure marketing requirements for campaigns are met in a timely manner.
• Assist when required with event management for local regions, help to book venues and coordinate the delivery of merchandise.
• Provide Quality Assurance of all resources and materials to the relevant teams.
• Troubleshoot and proactively identify ways to improve procedures and cooperation between Operations & Marketing teams.
• Report to the COO and assist with any other localized tasks as and when required.
• Work with tools such as CRM, Google Analytics, Power BI reports, email platforms and webinar platforms to create, analyze and extract reports and make conclusions.
• Collect requirements for online webinars, ensure effective delivery and monitor the performance.

Job Requirements

• Minimum 2-4 years of experience in Marketing within the retail FX or financial industry, in general.
• Previous experience with email mass distribution service and marketing automation technology.
• Excellent knowledge of the English Language both written and oral.
• Any additional language will be considered a BIG plus. Especially German.
• Strong organizational, project management and prioritization skills.
• Competency in Google Sheets.
• Self-motivated with trouble-shooting and problem-solving skills.
• Strong work ethic, proactive attitude, meticulous attention to detail, and the ability to deliver fast under pressure.
• Extremely proactive.
• Always act professionally despite highly pressurized environment.
• BA or MA in Business, Marketing, Communications, or any relevant field.
• Excellent understanding of email marketing concepts and metrics, such as Sender Score, deliverability, and sender reputation.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Ability to work with tools such as Google Analytics, CRM, email platforms, Power BI.
• Knowledge of HTML and CSS for e-mail template building will be considered a big advantage.
• Any other knowledge related to Marketing, such us content writing or designing will considered a big advantage.

Job Benefits

• Salary range from 2500 – 3500 Euros gross based on experience plus Medical Insurance Cover upon completion of the probation period
• An excellent opportunity to grow within the company and be part of the senior management team.
• An excellent opportunity for a career in a global, fast-growing company and self-development. .
• Modern and professional work environment.
• Work from home availability (Cyprus).
• Constant Training & Development.
• Team Activities for all the Company.
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TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Marketing Executive - VAC-A412. We look forward to hearing from you!