Product Business Analyst

Job description

Perform market research and analyse market data, identifying consumer behaviors and trends. Make recommendations and provide launch strategies based on analyses to increase firm profitability. Product analysts monitor product performance and recommend alterations to meet sales forecasts.

Job Duties

• Own customer journey strategy, A/B testing, and conversion rate optimization (CRO)
• Define, execute, and report on A/B and multivariate testing strategies and timelines for continuous improvement of conversion rates
  
• Increase conversion rates, decrease bounce rates, identify exit trends, & discover opportunities to improve user experience
• Utilize qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) data to execute strategies and create testing roadmaps to improve        onsite conversion rates
• Analyze web data to monitor website performance (i.e. customer experience, fall out points, customer demographics & trends, etc.) and discover under-performing areas
• Regularly communicate and translate data-driven test results into actionable insights to senior management and other stakeholders, aligning the tests to our overall strategies and goals
• Ensure flawless setup and execution of tests within the testing tools—supporting all technical aspects of the conversion optimization program
• Establish goals and create appropriate reports to track progress and evaluate program results, analyze efficiencies, and modify strategies based upon results as needed
• Document and conduct consistent analysis and research to find ways to optimize customer journeys
• Manage site optimization projects and projects related to redesigns, product launches, landing pages, CTAs, etc.
• Implementation & maintenance of tools & features that enhance the visitor experience & assist in hitting marketing goals
• Conduct UX and CRO audits to identify strengths and opportunities
• Create, analyze & optimize landing pages to ensure a positive user experience that aligns with business goals

Job Requirements

• Driven to proactively identify opportunities to improve our monetization and/or site experience
• A Google Suite expert: Google Analytics, Google Tags Manager, Google Search Console, etc.
• Experienced with tools such as Ahrefs, SEMrush, Hotjar & more
• Experienced in studying & making recommendations for improvement of online customer journeys using tools such as heat maps
• Experienced with AB testing & identifying avenues for maximizing conversions/RPM (including ads, affiliate offers, new calls to action, page layouts, etc)
• 2+ years of experience with website optimization