User Acquisition Manager (VAC-A660)

Job description

Our client is a Cyprus-based Publishing House specializing in digital/audiobooks and they are currently looking to onboard a dynamic, self-motivated individual in the role of User Acquisition Manager.

Be a part of the team to develop new ways of distributing their audiobooks. The successful candidate will be responsible to drive profitable user acquisition on a global scale. You will be part of an ambitious and skilled team working closely with the creative team on the user acquisition strategy, ad creation processes.

Job Duties

• Grow target audiences through organic and paid media channels
• Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
• Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
• Track and report on key metrics on a regular basis (ROI)
• Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
• Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
• Keep up with industry trends and new UA opportunities beyond existing channels

Job Requirements

• You have 3+ years of experience managing paid UA campaigns for a mobile B2C application.
• Familiar with editing / creating banners, video ads, working with designers in the creation
• Experience in AppsFlyer is required.
• Key metrics analysis, including cohort analysis
• Key metrics analysis, including cohort analysis
• You are passionate, constantly curious, and a proactive marketeer
• Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
• You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
• You have a deep understanding and proven competencies especially in Facebook marketing and Google UAC. Additional platforms are a bonus
• You are an expert in Excel, Google Sheets and Dashboard tools and dealing with Big Data
• You are experienced with Adjust or any similar MMP tool
• You have a great attitude and value friendly, open and honest communication
• Be keen to learn and welcoming towards constructive feedback
• You are a real team player that can adapt easily to others
• You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
• You are highly proficient in spoken and written English with any additional languages beneficial

Job Benefits

• Salary based on experience and open to negotiations (please confirm your salary expectations)
  
• The role can be fully remote or hybrid depending on the candidate's requirements

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: User Acquisition Manager - VAC-A660. We look forward to hearing from you!