Copywriter

Job description

About Trafilea

Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.

Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation.

We are looking for a Copywriter to ensure we are delivering a consistent message across multiple channels. Sustain guidelines and high standards of sales and content communications based on the touchpoint and the objective (sales or branding). Someone who thrives in a cross-functional environment to plan, manage and execute ambitious initiatives collaborating with acquisition, retention, Branding and Growth marketing to understand their revenue and growth objectives, capitalizing on copywriting and integrating it across every channel and customer journey.

Job Duties

Expected outcomes & responsibilities

AUDIENCE PERSONA: RESEARCH, CONSUMER PSYCHOLOGY

• Continually seek out market research, specific audience profiles, consumer insights, and competitor benchmarks working side by side with the research team.
• Develop an in-depth understanding of our persona, insights, needs, interests.
• Work on monthly presentations with the research team about our audience and competitors. New insights, discoveries, needs, opportunities, and how we can take advantage of them.

CROSS-TEAM SYNERGY

• Collaborate with acquisition, retention and Growth marketing to understand their revenue and growth objectives, capitalizing on content and integrating it across every channel and customer journey.
• Work with cross functional teams (product, acquisition, retention, growth and creative) to navigate the workflow for all initiatives by identifying requirements, process, deadlines.

GUIDELINES & STANDARDS

• Ensure the right communication is being used across touchpoints making a clear difference between selling and doing “branding”.
• Ensure best outcome possible for creative briefs, presentations or communication guidelines, reviewing the details and specific requirements.

CONVERSION FOCUSED COMMUNICATIONS

• Create persuasive, conversion-focused marketing communications using established direct response selling techniques.
• Conception, execution, and refinement of direct response, conversion marketing for integrated, cross channel communications that drive profitable growth for acquisition and retention.
• Understand the science behind our creative performance in paid social ads to create scripts, video texts, and storyboards to improve our angles and communications.
• Work with each marketing team to understand what works, how can we improve the results over time and create performance-focused pieces.

POSITIONING & BRANDING CAMPAIGNS

• As part of the core of our business to sustain growth and profitability you will proactively work on angles and communications proposal based on insights that highly resonate with our audience needs to grab their attention and make them interested in the product.

GROWTH COLLABORATION

• Collaborate with acquisition, retention and Growth marketing to understand their revenue and growth objectives, capitalizing on content and integrating it across every channel and customer journey.
• Create strategies and lead the execution for touchpoints in which branding can drive short term and mid term growth with a performance-driven and result oriented approach.

Job Requirements

Requirements

• 5+ years of brand marketing experience or related fields of marketing management in the eCommerce fashion or intimate landscape.
• Experience running a wide variety of marketing programs and campaigns from ideation through to execution.
• Ability to translate product, trend and merchandising information/strategies into marketable product messages.
• Strong leadership skills, detail-oriented, organized and self-motivated.
• Demonstrate attention to details and ability to see the big picture.
• Continuous learning and Growth mindset.
• Result and business-oriented person.
• Strong interpersonal & communications skills to engage and influence team members
• Good analytical skills.
• Content/Copy strategy skills are a must.
• UX / UY skill is a plus.
• SEOL skill plus.

Job Benefits

What We Have to Offer

• Proximity doesn’t influence productivity. As a globally distributed team, you can live and work wherever you want.
• A rich experience including the opportunity to collaborate with world-class talents. Encouraging transparency and open communication to all.
• A data-driven, dynamic, energetic work environment, full of talented, goal-oriented, and empathetic people working together to grow and develop both as professionals and human beings.
• A safe space to be who you truly are. We embrace and support diversity, equity and work hard every day to keep becoming more inclusive.
• Openness to new ideas and initiatives: You can always join a squad, tribe, or committee, start new ones. Bring your hobbies and passions and transform them into projects.