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PPC/SEM Specialist
limassolPermanent
955 μέρες πριν Recruiting Agent Expired
Job description
Our client is a well-established global CFD broker offering traders access to CFDs across Forex, Indices, Commodities, Stocks and Cryptocurrencies. They are currently looking to recruit a full-time PPC/SEM Specialist in their Limassol Office. The successful candidate will ideally have experience in a similar role, experience in data analysis and reporting as well as knowledge of SEO and digital marketing concepts.
Job Duties
- Create and implement a PPC Marketing strategy for the Company’s brands
- Responsible for managing, implementing and optimizing paid search campaigns
- Track, report and analyze PPC performance campaign data from paid search campaigns and strategies
- Optimize landing pages for search engines to improve PPC performance
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI and improve profitability of campaigns
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts in collaboration with content team
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Support the Digital Marketing Supervisor and preparing relevant reports
Job Requirements
- Degree in Marketing, Digital Media or a related field; AdWords certification is a plus
- Proven experience as a PPC Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
- Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong numerical skills