Consumer Programs Lead

Job description

Manpower, on behalf of our client, Philip Morris Cyprus, we are looking to recruit a Consumer Programs Lead to join their Consumer Experience team in Nicosia.

The ideal candidate will be a part of a team that listens to consumers’ feedback, identifies needs along the consumer journey and translate these insights into activities that drive consumer experience forward.

Job Duties

• Being the market owner of all stages of the consumer journey, the incumbent is ultimately accountable for the design the overall Acquisition & Retention strategy and the deployment of all the programs relevant to the Consumer Journey phase.
  
• Develop and lead consumer programs and strategies in line with all phases of consumer journey (Awareness, Acquisition & Retention)
• Lead and work in collaboration with cross functional teams during projects and initiatives to improve NPS and Consumer experience
• Translate consumer insights into effective action plans that will maximize consumer value and expand consumer base
• Secure on-going engagement with our consumer base via portfolio offerings and out/in-store experiences that will shape stronger advocacy for our smoke-free vision
• Provide clear input on content development to the market Marketing & Digital team, to ensure customer appreciation across the entire customer lifecycle

Job Requirements

• Academic Background: University Degree in Marketing / Business Administration or other related fields. MBA or MSc will be considered an advantage
• Relative Experience: 3-5 years’ experience in similar roles in consumer focused industries or other related multinational environment, with a proven record of managing demanding projects/programs
• Fluency in English and Greek as well as strong business acumen
• Consumer centric mindset, Comprehension of new consumer “phygital” reality, Strong leadership and project management skills

Job Benefits

A very attractive package of remuneration will be offered to the successful candidate based on industry knowledge, experience and qualifications.

Applications:

Interested applicants should forward their CV’s quoting the reference number: MP-1221-CPL.

Only applicants whose previous experience and qualifications closely match the requirements of the position will be contacted.

All applications will be treated in strict confidence.