Senior Brand Manager

Job description

Our client a very well established beverages company based in Larnaca, they are seeking to recruit a highly motivated individual for the position of Senior Brand Manager for their offices.

The successful candidate should have previous experience in the FMCG sector and around 2 years’ experience as a Senior Brand Manager in either in food or beverages.

Job Duties

Job Description

•     Constant motivation of the brand in order to create demand and influence the brand image
•     In-depth familiarity of the market and the competitive arena and regular follow up of the brand behavior
•     Good understanding of the fund performance at sales level and formulating marketing solutions which will influence the sales
•     Good familiarity with the brands’ value chain
•     Operating and performance management of the marketability of the brands’ products according to the annual plan
•     Managing the brands’ budget
•     Upkeeping regularly abreast of the ongoing innovations in the marketing world, and internalising them in the work programs
•     Managing overseas interfaces (owners of the brand/partners)
•     Structuring an annual working program for the brands
•     Site visits to get to know the customers and the market for checking availability of the products and control of the implementation of marketing processes
•     Formulating marketing solutions to the challenges created in the competition arena
•     Managing the ongoing advertising operations including: ATL, BTO, product production, follow up of performance as required and control over the activity
•     Management and follow up of the sales promotion activity array:
•         Events: producing the event from beginning to end
•         Tasting stands at points of sale: initiating the activity, managing the stewards’ activity at the points of sale, exercising control over the stewards’ work, monitoring the availability of the products been tested
•     Reporting to the brand owners/partners at a weekly/monthly/quarterly/annual level
•     Preparing, responsibility and escorting visits of the brand owners

Job Requirements

Required Skills & Experience

•     University Degree in Marketing, Business Administration or any related field
•     At least 2 years of experience in a similar position
•     Experience within the industry will be considered as an advantage
•     Proficiency in Greek and English language
•     In-depth understanding of Marketing Strategies
•     Broad-based system approach – short-and long-term planning ability
•     Service oriented and good interpersonal relationship

Job Benefits

Remuneration & Benefits

•     Base Gross salary in the region of €32,000, including 13th salary
•     Generous bonus/ commission scheme
•     Provident fund
•     Use of company car
•     Career growth opportunities

Apply in the strictest of confidence. | Tel 22030260, for enquiries