Digital Marketing Specialist (VAC-A536)

Job description

Our client, an international company in the eCommerce sector based in Barcelona, is looking to recruit a Digital Marketing Specialist who will be responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximise revenues and drive traffic. They have offices in Europe (Spain, Cyprus, Georgia & the Ukraine), United States & Canada. They prefer if candidates are available to work at their Barcelona office but they can consider remote option as well. 

Job Duties

• Support marketing managers in managing integrated marketing campaigns across both offline and online tactics.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Brainstorm and develop ideas for creative marketing campaigns.
• Researching and analysing market trends, competitor offerings, product specifications, and target audience.
• Knowledge in key areas of marketing (social media, content marketing, email marketing, PPC and SEM).
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, PR, etc.)
• Working creatively alongside the team to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
• Identifying the appropriate media channels where each product or service's marketing materials can be delivered to the public.
• Enforcing brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
• Managing and supervising marketing projects and staff members throughout each project/ campaign from beginning to end.
• Research possible collaborations across all Marketing channels that are relevant to the brand and take action.
• Adjusting the marketing plan as needed in response to data tracking efforts.
• Report findings and results to upper management and stakeholders.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field
• (Near) Native English speaker
• Content/writing experience
• Knowledge of Media Channels and Marketing Strategy.
• Excellent organisational, prioritisation, and decision-making skills
• Strong analytical skills, Critical thinking.
• Good communication, interpersonal, and leadership skills.
• Proactive and able to manage multiple projects
• Knowledge of SEO
• Creative, Innovative, Independent

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Digital Marketing Specialist - VAC-A536. We look forward to hearing from you!