Crypto Marketing Manager (VAC-A2294)

Job description

Our client, a new multi-asset global trading platform which provides the most sophisticated traders with a serious platform to move easily between asset classes such as stocks, CFDs and crypto is looking for a Crypto Marketing Manager to join their team based in Nicosia. 

As the Crypto Marketing Manager, you will be responsible for leading and optimizing marketing strategies to promote the company’s cryptocurrency offering. This role involves developing and executing innovative marketing campaigns and collaborating cross-functionally to drive product awareness, customer acquisition, and revenue growth.

Job Duties

• Develop and execute comprehensive marketing strategies to promote cryptocurrency products in line with company objectives.
• Collaborate with marketing team to ensure cohesive execution of marketing plans.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for product promotion and differentiation.
• Collaborate with product development, sales, and other departments to align marketing efforts with product enhancements and launches.
• Oversee the creation of compelling marketing collateral, including website content, advertisements, videos, and other promotional materials.
• Optimize customer acquisition strategies across various channels, including digital marketing, social media, email campaigns, and partnerships.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Drive continuous improvement by conducting A/B testing, market research, and customer feedback analysis to enhance marketing strategies.
• Establish and maintain relationships with industry influencers, media outlets, and strategic partners to expand product visibility.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience (5+ years) in product marketing, specifically promoting cryptocurrency products.
• Strong understanding of financial markets, trading platforms, and investment products.
• Demonstrated leadership skills with experience in managing and developing high-performing teams.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Proficiency in data analysis and leveraging insights to drive marketing decisions.
• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment while meeting tight deadlines.

Working Hours:

40 hours/week - Monday to Friday; Work from office: 3 days/week

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Crypto Marketing Manager - VAC-A2294. We look forward to hearing from you!