SEM/SEO Specialist (VAC-A2339)

Job description

Our client is one of the oldest family-owned hotel chains in Cyprus and Greece and they are looking to onboard an SEM/SEO Specialist to be based in Limassol and the location will be at one of the hotels.

We are seeking a skilled and experienced SEM/SEO Specialist to join our marketing team in the hotel industry. The ideal candidate will be responsible for developing and implementing strategic search engine marketing (SEM) and search engine optimization (SEO) campaigns to drive targeted traffic, increase bookings, and improve online visibility for our hotel properties. This role requires a deep understanding of search engine algorithms, keyword research, bid management, content optimization and analytics.

Job Duties

• Develop and implement together with the Digital Marketing team SEO strategies to improve organic search rankings and visibility for our hotel properties and brands.
• Develop and execute SEM campaigns using platforms such as Google Ads, Programmatic Ads, and other advertising networks to promote hotel properties and drive direct bookings.
• Conduct thorough/regular keyword research to identify high-value search terms relevant to our target audience and hotel offerings.
• Create and optimize ad campaigns, ad groups, and ad copy tailored to specific hotel properties, promotions, and seasonal offers.
• Manage PPC budgets, bidding strategies, and campaign settings to maximize ROI while meeting performance targets and business objectives.
• Monitor and analyse campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct A/B testing experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance and user experience.
• Implement tracking pixels, conversion tracking codes, and URL parameters to measure and attribute conversions accurately across various channels and devices.
• Optimize website content, meta tags, internal linking, and site structure to align with targeted keywords and improve search engine crawling and indexing.
• Stay abreast of industry trends, algorithm updates, and best practices in SEM/SEO to ensure campaigns remain competitive and effective.
• Collaborate with cross-functional teams including marketing, content, web development, and revenue management to align SEM/SEO strategies with overall marketing and revenue objectives.
• Provide regular reports and insights on campaign performance, keyword rankings, traffic trends, and ROI.

Job Requirements

• Bachelor's degree in Marketing, Digital Media, Digital Marketing, or related field.
• 2-3 years of experience in SEM/SEO campaign management, preferably in the hotel or hospitality industry.
• Proficiency in Google Ads, Bing Ads, Google Analytics, and other digital marketing tools and platforms.
• Strong analytical skills and ability to interpret data to make data-driven decisions and optimize campaign performance.
• Excellent communication, collaboration, and project management skills.
• Detail-oriented with a strong focus on delivering results and meeting deadlines.
• Certifications such as Google Ads, Google Analytics, or SEMrush are a plus.
• Working knowledge of HTML, CSS, and JavaScript development are a plus.
• Ability to work under pressure and to deadlines.
• Fluent in English, both verbal and written is essential.

Job Benefits

• Competitive salary.
• +13th & 14th salary.
• Free daily buffet lunch.
• Discounts for you, friends and family to stay at our hotels.
• +Provident Fund

Working hours:

Daily time schedule: 09:00-18:00

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: SEM/SEO Specialist - VAC-A2339. We look forward to hearing from you!