CRM Manager (Remote) (VAC-A2355)

Job description

Our client, an Online Casino Company in Limassol, is looking for a highly motivated and experienced CRM Manager to join their online casino team. The ideal candidate will have a deep understanding of customer relationship management strategies and techniques, with a strong background in the online casino industry. The Head CRM will play a pivotal role in developing and implementing effective customer retention and engagement initiatives to drive player satisfaction, loyalty, and revenue growth. This is a consultancy position.

Job Duties

• Managing a team of 2-3 people
• Recruit, train, and mentor a team of CRM specialists
• Provide guidance and support to help team members achieve their goals and grow professionally. Conduct regular performance evaluations and provide feedback to team members
• Develop, implement, and optimize CRM strategies to enhance player retention and engagement across all stages of the player lifecycle. - Design and execute personalized and targeted communication campaigns via email, SMS, push notifications, and other channels to deliver relevant offers, promotions, and updates. - Collaborate with the team to create compelling content and promotions that resonate with the player base.
• Analyze player behavior and preferences to segment the player database and tailor campaigns accordingly.
• Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and player engagement
• Utilize data-driven insights to continuously refine and improve CRM strategies and tactics
• Identify opportunities to enhance player experiences and loyalty through gamification, rewards programs, and VIP initiatives
• Work closely with the analytics team to generate reports and dashboards that showcase the impact of CRM efforts on player engagement and revenue
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and player engagement
• Collaborate with cross-functional teams, including customer support and marketing, to ensure seamless execution of CRM initiatives
• Implement A/B testing and other experimentation methodologies to optimize campaign effectiveness. - Manage and maintain the CRM platform, ensuring accurate player data, segmentation, and campaign automation

Job Requirements

• Previous experience as a CRM manager in an online casino is a must
• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 4-5 years of experience in CRM or database marketing, preferably in the online gaming or e-commerce industry
• Proven experience managing a team and leading successful CRM initiatives
• Proficiency in CRM software and analytics tools, such as Salesforce, HubSpot, or Adobe Analytics
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Knowledge of regulatory requirements related to data privacy and marketing communications
• Passion for the gaming industry and a deep understanding of player behavior and preference

Working hours:

The working hours are a standard 8 hour workday, hours may be flexible based on team's time zones (most of the people are in GMT+8 and the management is in the Cyprus timezone)

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: CRM Manager (Remote) - VAC-A2355. We look forward to hearing from you!