PPC/SEM Specialist

Job description

Our client is a well-established global CFD broker offering traders access to CFDs across Forex, Indices, Commodities, Stocks and Cryptocurrencies. They are currently looking to recruit a full-time PPC/SEM Specialist in their Limassol Office. The successful candidate will ideally have experience in a similar role, experience in data analysis and reporting as well as knowledge of SEO and digital marketing concepts.

Job Duties

• Create and implement a PPC Marketing strategy for the Company’s brands
• Responsible for managing, implementing and optimizing paid search campaigns
• Track, report and analyze PPC performance campaign data from paid search campaigns and strategies
• Optimize landing pages for search engines to improve PPC performance
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and improve profitability of campaigns
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts in collaboration with content team
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Support the Digital Marketing Supervisor and preparing relevant reports

Job Requirements

• Degree in Marketing, Digital Media or a related field; AdWords certification is a plus
• Proven experience as a PPC Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
• Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong numerical skills