User Acquisition Manager

Job description

Our client is a company that develops websites and applications for international advertising databoards. They are currently looking for a User Acquisition Manager to join their team. The successful candidate will ideally have at least 3 years of experience in a digital marketing manager role, and experience with analysis of user behavior on the website and in the product.

Job Duties

• Campaign ideation and implementation of marketing programs.
• Setup of targeted advertising in social media.
• Setup of search advertising in Google and other system.
• Control of contractors - SMM, influencers, designers.
• Lead growth and optimization strategy across paid media channels with the focus on managing the agency relationship and onboarding new acquisition channels.
• Own project management and create processes to efficiently optimize and execute growth initiatives against timeframes, resources and budget.
• Develop hypotheses and implement testing strategies to drive growth using creative/copy, audience segmentation, ad placements, keywords etc., target metrics monitoring and setting hypotheses.
• Understand retargeting strategy across Company’s paid marketing to help build and define full-funnel retargeting program, target audience analysis and competitive analysis.
• Market research with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy.
• Monitor and report out on key performance metrics to leadership, search for traffic growth points and selection of relevant promotion tools.
• Develop relationships with channel and technology partners to ensure we're following best practices and gaining access to relevant betas.
• Boost organic website traffic through the combined implementation of keyword-driven and technical SEO tactics.

Job Requirements

• A bachelor's degree with a marketing or business degree, with math, statistics, economics or related degrees.
• at least 3 years of experience in a digital marketing manager role.
• experience with analysis of user behavior on the website and in the product (end-to-end analytics, product analytics, CJM).
• Proven track in performance marketing.
• English language skills C1 and above.
• Experience in content creation.4+ years experience in growth/user acquisition roles.
• Experience in media planning, buying, and campaign management across major ad platforms (Facebook, TikTok, Google, Apple, Instagram etc.).
• Proven experience working with creative teams to put out high-quality and creative advertising campaigns that drive growth.
• Ability to find and test new marketing channels as part of the growth strategy.
• Data analysis skills to measure the performance of campaigns to bring in new users and try to optimize that performance.
• Creative, with excellent communication skills and a keen eye for detail.
• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization.
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