Digital Marketing Specialist

Job description

Our client is a Digital Marketing company in Cyprus. In a modern era, they aim to provide clients with the tools they need to rise above the competition. They are currently looking for a Digital Marketing Specialist who will effectively manage the paid search budget and work with the SEO and Marketing team. The successful candidate will ideally have proven SEM experience and success managing PPC campaigns in Google.

Job Duties

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements

• Proven SEM experience and success managing PPC campaigns in Google(More search engines such as Yahoo, Bing and Yandex will be considered an advantage)
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools
• In-depth knowledge of Search Engines
• In-depth knowledge of paid ads via Social Media platforms
• Experience with website analytics tools (e.g, Google Analytics, Google Search Console, SEMrush, Kissmetrics, Buzzsumo, MOZ)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• BS/MS degree in Marketing or a related field
• 2 Years Experience Minimum