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Position Details
Reference No.
114194
Title
Brand Manager
Employment Type
Full Time
Available Positions
1
Location(s):
Limassol
Posted On:
15/02/2021
Contact Details
Company
Allea Group
Contact Person
Victoria Panagiotou
Address
Limassol
Limassol
Phones
25833060
Email
hr@alleagroup.com
Job Description

We are seeking to recruit a Brand Manager, in our offices in Limassol.

The Main Responsibilities of the position includes:

·         Market launch of a new high-end mixed-use development project (develop brand strategy, budgeting, search for contractors, contracting, execution control, management of all marketing activities: brand identity, rendering, brochures, architectural model, video and graphic materials, printed and souvenir products, website, image film, etc.).

·         Establish and maintain brand marketing budget.

·         Define and manage the brand communication strategy.

·         Media strategy and media planning of advertising campaigns. Online, offline. Evaluate the brand communication mix for ATL/BTL promotional activities in line with project strategy.

·         Manage Project advertising campaigns. Interaction with media agency, control advertising campaigns, evaluation of effectiveness.

·         Develop initiatives on media plan optimization, channels mix, corrections of advertising slogans, increasing efficiency, cost optimization. 

·         Manage design and production of all marketing and presentation materials for advertising campaigns (work with graphic designers, briefing agencies, supervising development of layouts, control of production and placement).

·         Production (interaction with creative agencies and production studios).

·         Website support (visuals + content, interaction with contractor on technical support).

·         Develop and implement SMM strategy for the Project and the company (involving contractor).

·         Supervise PR-activities on Project and manage Project's online reputation (involving contractor).

·         Take part in organization of clients and partners events.

·         Remain knowledgeable about the real estate market and best practices.

Required Qualifications

Main Requirements:

·         Degree in Real Estate, Economic or Marketing

·         Minimum 4 years of relevant work experience in marketing and advertising of high end residential real estate in a development company in Cyprus

·         Excellent media planning skills, understanding of principles and efficiency of each channel in media mix structure

·         Good knowledge of technologies in advertising, printing, souvenir products and outdoor advertising

·         Excellent organizational, analytical and project management skills, advanced presentation skills, resistance to stress, initiative and creativity

·         Fluent in English and Russian

·         No work permit requirements