Digital Marketing Specialist / Manager (VAC-A21191G)

Job description

Our client is a Forex Broker based in Limassol and regulated by the FCA and they are currently looking to recruit a high-caliber individual for the position of Digital Marketing Specialist or Digital Marketing Manager to join the Marketing Department

Job Duties

• Use data to guide decisions on optimising paid efforts and identify technologies and processes for improvement
• Monitor the client acquisition journey from first to last click utilising relevant systems to identify user behaviour, and suggest ways to improve conversion
• Suggest and execute strategies to reduce overall CPAs and to maximise the visibility of our brand through paid efforts
• The employee should have a good understanding of best practices in tracking conventions, heat map tools, utilisation of visitor cookies and other ways to assess the footprint of our users.
• Execute a continuous A/B testing strategy of creative, copy, audiences, dayparts, etc., to ensure optimization and growth that is both efficient and scalable.
• Track key metrics that achieve business goals and manage/develop reporting dashboards.
• Partner with our PPC specialist to conduct keyword research to improve upon our paid search strategy.
• Stay informed on industry updates that impact ad performance, and emerging technologies for marketing expansion.
• Collaborate with marketing operations to develop and optimize landing page experience for conversions - checkouts, sign-ups, engagement.

Job Requirements

• Minimum of 2 years' experience as a digital marketer.
• Experience in forex will be considered as an advantage.
• Both analytical and imaginative, with the ability to understand performance results and distill results into a data-driven story that informs an ongoing strategy.
• A self-starter who thrives in fast-paced environments and can roll up their sleeves to build and launch campaigns.
• Experience developing reports and analyzing data using Supermetrics, Google Analytics, Google DataStudio, Facebook Ads Manager, Google Ads/Merchant Center, Amplitude, or other reporting platforms
• Understanding of attribution modeling, cross device targeting, and the deployment of 'funnel-based' performance marketing.

Job Benefits

• Attractive remuneration package depending on qualifications and experience (salary range from 2500 - 3500 Euros gross monthly )
• 21 days annual leave
• Active and business environment, with the ability for professional growth
• Professional team and friendly atmosphere
• Full health care after the end of probationary period
• 4 day working week after the end of probationary period
• Participation in the employee's provident fund scheme upon completion of the probationary period

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Digital Marketing Specialist/Manager - VAC-A21191G. We look forward to hearing from you!